Patrisse Cullors was featured on the cover of TIME magazine’s “100 Women of the Year” issue alongside her Black Lives Matters cofounders. As an artivist engaged in several sectors, she needed a multifaceted website to raise awareness for her political causes and to provide a platform to market her books while simultaneously increasing readership for her newsletter. So we worked closely with Patrice’s team on a branding strategy including new typefaces and color palates. We collaborated on a fresh logo to resonate with youth as well as seasoned activists and added multiple menu items to spotlight her work as artist, author, political organizer and speaker. Together we integrated current images to show how Patrisse effectively advocates for marginalized people by cultivating high profile partnerships with brands like Adidas. For outreach, we developed dynamic “call to action” buttons encouraging readers to connect with causes, build community and create change.